DARE
A digital anxiety support platform with mobile apps, educational content, community services, subscriptions and live programmes.
Role: Mobile app development, subscription and in-app purchase management, technical operations, content delivery systems, release management and commercial operations.
Overview
DARE is a digital anxiety support platform that provides tools, educational content and community resources to help people manage and overcome anxiety. The platform combines a mobile app for iOS and Android with structured programmes, live events and a subscriber community.
The challenge
Operating a digital health platform with a live subscriber base requires reliability, careful release management and the ability to deliver new features without disrupting existing users. The platform had to support multiple content types, subscription plans, in-app purchases and live programme delivery — while maintaining consistent performance across iOS and Android.
My role
I worked across the full technical and operational scope of the DARE platform, including mobile app development and maintenance, subscription and membership systems, App Store and Google Play releases, Firebase and backend integrations, content delivery, live event features, analytics, customer communications and release management.
On the commercial side, I was involved in subscription strategy, customer journey optimisation, conversion tracking, marketing communications and retention processes.
Work completed
Mobile app development and operations
I developed and maintained the DARE Flutter app for iOS and Android, managing the full release cycle from development through to App Store Connect and Google Play Console submission. This included versioning, release notes, screenshot management, compliance reviews and post-release monitoring.
Subscription and in-app purchase systems
I implemented and maintained subscription management using App Store and Google Play billing APIs, integrated with Firebase and backend systems to manage entitlements and customer access across platforms.
Content and live features
The platform delivers structured content, recorded sessions and live programmes. I was involved in the technical infrastructure for content delivery, scheduling and live event features, including the systems used to support real-time audience participation.
AI-assisted systems
I worked on AI-assisted knowledge retrieval and transcription systems, applying language model capabilities to improve the search and discovery of content within the platform.
Analytics and customer communications
I set up and maintained analytics tracking for key conversion events and customer journeys, and managed customer communication workflows including push notifications, email campaigns and in-app messaging.
Technologies
Flutter, Dart, Firebase (Authentication, Firestore, Cloud Functions, Cloud Messaging), Python, Django, PostgreSQL, AWS, iOS, Android, App Store Connect, Google Play Console.
Let's discuss your project
Whether you have a clear brief or just an early idea, I'm happy to have an initial conversation about what you're trying to build.